10 Email Copywriting Best Practices That Catapult Conversions

This cacophony of email copywriting tips was initially intended as notes to myself. Realized you might be interested in them as well. (Sidenote: read to the end for a bonus.) So, here they are. 1. One email, one offer. Email is much like warfare. But one thing’s different. Shotguns are worthless. $0. Precision bolt-action rifles…

Branding Yourself In The Footer: An Opportunity Almost Everyone Misses (With Examples)

Scroll down this page, all the way to the bottom. Notice how it says “Have a great” and then whichever day of the week it is? That’s a great way to differentiate yourself from the millions of boring legal footers businesses have. If you want to… Brand yourself as a fun, innovative, and creative business…