This cacophony of email copywriting tips was initially intended as notes to myself. Realized you might be interested in them as well. (Sidenote: read to the end for a bonus.) So, here they are. 1. One email, one offer. Email is much like warfare. But one thing’s different. Shotguns are worthless. $0. Precision bolt-action rifles…
If you’re wondering why your ads aren’t converting, read this…
If you’re wondering why your marketing seems to fall flat, read this…
If you’re wondering if media buying is a scam, read this…
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This year I’ve been working a bit with roofing companies and as such, I’ve been tasked to present ideas on how to stand out in the sea of roofing companies that all present themself the same way to the same customers.
Let me ask you, dear reader, has this ever happened to you? Your fingertips are hovering on the keyboard, you’ve got a warm cup of coffee by your side and a few hours in your calendar for undisturbed creation. Everything you need to get in a soothing flow state. Yet it’s been 30 minutes and you haven’t typed a single word.
Learning and improving at copywriting is not a difficult process. But it takes dedication and time. How do you learn to write better copy, faster?
What I’ve noticed over the past weeks in my consulting gigs, is how many companies seem to misinterpret the core concepts of marketing and advertising. Don’t get me wrong, everyone I’ve worked with have been exceptionally talented at what they do…