Branding Yourself In The Footer: An Opportunity Almost Everyone Misses (With Examples)

Scroll down this page, all the way to the bottom. Notice how it says “Have a great” and then whichever day of the week it is? That’s a great way to differentiate yourself from the millions of boring legal footers businesses have. If you want to… Brand yourself as a fun, innovative, and creative business…

Odd-Even Pricing: Here’s The Price Ending You Should Use

Something that always puzzled me was how virtually no one uses prices ending in ,00 anymore. E.g. $50.00, 300.00€, or £500.00. Creators, shops, and businesses focus uniformly on prices ending in 7 (97, 497, 997) or 9 (99.99, 499.99, 999.99). Until recently, I never really understood why basically everyone prices that way. I also wondered…

The When, Why, and How’s of Guerrilla Marketing

What is Guerrilla Marketing? Guerrilla marketing (or Guerrilla advertising) is a term coined by Jay Conrad Levinson in his book Guerrilla Advertising. Quickly put, guerrilla marketing is using your creativity and time more than your money, to create surprising and unorthodox advertising campaigns that often establishes a direct contact with the customer.