Original Email Subject Line:
Do what Don Draper doesn’t
Date:
17th August 2021
Yesterday I filmed a quick vid on HTML vs text emails…
(click here to view that email and/or vid)
In the middle of filming I spotted a giant bird, completely distracting me.
It looked very close to this:
But bigger.
Ofc.
(I just Googled ‘prehistoric scary birds’ to get that pic. 😁)
Anyhow.
This scene reminded me of that famous study.
“Humans now have a shorter attention span than goldfish do” 🙄
8 seconds vs 9.
This caused sensational headlines in
tabloids,
blogs,
and… probably… email marketing newsletters.
.
But it’s all bs.
.
The initial study never said that humans have a shorter attention span than that of a goldfish.
But some people still ran with that story.
And at that point the floodgates had already opened.
Social media went nuts.
(I assume. This was in like 2015. I wasn’t paying attention. 🤠)
.
“Cool trivia Mats but this newsletter should be about emails!! I am untethered and my rage knows no bounds!!”*
My sincerest apologies dear imaginary reader.
This tidbit of information is actually relevant to email marketers.
Because:
Science is a liar (sometimes).*
While it’s true that the competition for your attention is fiercer than ever, a piece that is of value to you will always hold your attention.
Do you stop watching your fav movie every 9 seconds?
What about when you’re driving on the freeway?
Or when you’re reading your favorite email marketing newsletter? (lmao)
.
Anyhow,
I’ll see you tomorrow.
Have a refreshhing Saturday.
Mats “have you noticed the cabin fever setting in?” Liljeström
P.S. Didn’t see the video?
Here’s the link:
https://www.youtube.com/watch?v=dvkoAavx9ig
*Yes that’s from IASIP. 🙂
*End of email*
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