How To Write When You Can’t Think Of Anything

Let me ask you, dear reader, has this ever happened to you? Your fingertips are hovering on the keyboard, you’ve got a warm cup of coffee by your side and a few hours in your calendar for undisturbed creation. Everything you need to get in a soothing flow state. Yet it’s been 30 minutes and you haven’t typed a single word.

Odd-Even Pricing: Here’s The Price Ending You Should Use

Something that always puzzled me was how virtually no one uses prices ending in ,00 anymore. E.g. $50.00, 300.00€, or £500.00. Creators, shops, and businesses focus uniformly on prices ending in 7 (97, 497, 997) or 9 (99.99, 499.99, 999.99). Until recently, I never really understood why basically everyone prices that way. I also wondered…

The When, Why, and How’s of Guerrilla Marketing

What is Guerrilla Marketing? Guerrilla marketing (or Guerrilla advertising) is a term coined by Jay Conrad Levinson in his book Guerrilla Advertising. Quickly put, guerrilla marketing is using your creativity and time more than your money, to create surprising and unorthodox advertising campaigns that often establishes a direct contact with the customer.