Odd-Even Pricing: Here’s The Price Ending You Should Use

Something that always puzzled me was how virtually no one uses prices ending in ,00 anymore. E.g. $50.00, 300.00€, or £500.00. Creators, shops, and businesses focus uniformly on prices ending in 7 (97, 497, 997) or 9 (99.99, 499.99, 999.99). Until recently, I never really understood why basically everyone prices that way. I also wondered…